This is such a smart, clear-eyed post, Mark! I have nothing to add, other than a feverishly enthusiastic ‘Recommend.” It’s so common that media companies (and tech companies that want to be media companies) misapprehend new platforms. And it’s understandable. What’s great about your analytic flow is that is lays out not only how, approached smartly, Tumblr can save Yahoo, but also how, embraced smartly, Yahoo can save an increasingly frail Tumblr.

Partner/co-founder: Higher Ground Labs. Venture fellow: betaworks. Board: Access Now, Public Knowledge. Nerd, really. <>