This is such a smart, clear-eyed post, Mark! I have nothing to add, other than a feverishly enthusiastic ‘Recommend.” It’s so common that media companies (and tech companies that want to be media companies) misapprehend new platforms. And it’s understandable. What’s great about your analytic flow is that is lays out not only how, approached smartly, Tumblr can save Yahoo, but also how, embraced smartly, Yahoo can save an increasingly frail Tumblr.

Partner/co-founder: Higher Ground Labs. Venture fellow: betaworks. Board: Access Now, Public Knowledge. Nerd, really. <http://andrew.mclaughl.in>

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store