This is such a smart, clear-eyed post, Mark! I have nothing to add, other than a feverishly enthusiastic ‘Recommend.” It’s so common that media companies (and tech companies that want to be media companies) misapprehend new platforms. And it’s understandable. What’s great about your analytic flow is that is lays out not only how, approached smartly, Tumblr can save Yahoo, but also how, embraced smartly, Yahoo can save an increasingly frail Tumblr.

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President/COO: Assembly OSM. Partner/co-founder: Higher Ground Labs. Venture guy: betaworks. Board: Access Now. Nerd, really. <http://andrew.mclaughl.in>

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Andrew McLaughlin

Andrew McLaughlin

President/COO: Assembly OSM. Partner/co-founder: Higher Ground Labs. Venture guy: betaworks. Board: Access Now. Nerd, really. <http://andrew.mclaughl.in>