Now hiring: Head of Audience Strategy & Development

Mission:

  • Develop and implement strategies to grow user acquisition, drive conversion, and increase active, loyal users of Medium and its publications.
  • Help Medium’s product teams build fantastic audience development and content marketing tools for Medium’s publishers.
  • Establish, nurture and deepen direct relationships with audiences across ever-more-fragmented social networks and content platforms.
  • Actively market and promote Medium content across the Internet, including social networks, media sites, news aggregators, and emerging platforms.
  • Imagine, test, iterate, and embrace new conversion tactics as our audiences and the broader online environments change.

Tactics:

  • Manage a daily war-room-type operation to find, establish, and feed audiences’ engagement with Medium content, toward the goal of acquiring and converting users to a daily Medium habit.
  • Identify the best stories for user acquisition, and execute the off-platform marketing and promotion of them using an ever-evolving array of techniques ranging from Medium’s social media accounts to online aggregators to direct outreach to editors, journalists, curators, video producers, newsletter writers, etc.
  • Partner with and advise the various Medium functional teams to improve Medium’s performance in user acquisition and conversion. For example: Advise Medium’s product team on ways to experiment, iterate, and improve user onboarding flows across the full range of inbound paths. Work with Medium’s product science and product teams to develop the right logic and UI variations to improve the conversion of logged-out users. Advise Medium’s outreach and marketing teams on their activities’ contributions to user conversion.
  • Relentlessly monitor the performance of Medium content and translate those data into insight and action, particularly to help (a) improve our acquisition and conversion of users to daily habit, (b) surface non-obvious insights about user behavior and Medium’s products and features, (c) create and test hypotheses about strategies to drive sustained engagement and active participation in our platform.
  • Expand Medium’s reach into new platforms as they emerge.
  • Measure and analyze engagement with, and conversions from, Medium stories in order to surface non-obvious insights; create and testing hypotheses based on those insights.

Who will do well in this role?

  • State-of-the-art understanding of how to drive audience growth and user conversion via social networks and other online platforms.
  • Quantitative expertise; fearless command of web and social analytical and reporting tools.
  • Previous experience in a similar role at an Internet publisher or content platform.
  • Ability to work well with multiple functions in a tech environment.
  • Excellent writing, communication, and leadership skills.
  • Passion for interesting stories and ideas.
  • Team-iness.

We’re excited to hire this role. To apply, please follow this link. We’d love to meet you!

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President/COO: Assembly OSM. Partner/co-founder: Higher Ground Labs. Venture guy: betaworks. Board: Access Now. Nerd, really. <http://andrew.mclaughl.in>

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Andrew McLaughlin

Andrew McLaughlin

6.5K Followers

President/COO: Assembly OSM. Partner/co-founder: Higher Ground Labs. Venture guy: betaworks. Board: Access Now. Nerd, really. <http://andrew.mclaughl.in>